1. An individual assignment is due for submission by Friday 5pm in week 5. The topic for this submission is as follows: You have recently graduated and have secured a role in the marketing department of an airline. You are asked by your manager to research and prepare a report outlining the importance of customer feedback for the airline, addressing the following issues: Definition and types of Customer Feedback Ways in which customer feedback can be gathered The benefits of collecting Customer Satisfaction information Concerns associated with Customer Satisfaction data How the airline may improve its collection of customer feedback Your manager intends to use your report to help prepare a verbal presentation for top management at an upcoming strategic meeting. This assessment is about developing a report (no more than 10 pages excluding references and appendices) that your manager can use to assist her in developing a power point presentation at an upcoming senior management meeting. She is obviously time-poor and needs you to conduct the underlying research and write a report that will lead to a strong and engaging presentation. You are expected to research the topics that she has outlined, sourcing at least seven strong references that are relevant to this topic. There is no one specific answer to this topic and your report will be strongly directed by the references that you source. Your manager will be expecting a report that's highly relevant to the topic, well-structured and clearly written. From your manager's perspective, she'd like to draw from your report to structure a strong 10 - 15 minute verbal presentation that will engage an audience comprising industry Services Marketing professionals. The grading of your report will be based on a rubric (see appendix 2). Please refer to this when preparing your submission. In regards to this task, note the following: -Your submission should be carefully planned prior to starting writing to ensure relevance to the topic and good sequencing of ideas -You are expected to consult at least 7 recent, high-quality journal articles on this topic as well as any other sources that you believe are relevant and authoritative -The work should be correctly referenced throughout the document (Chicago protocol) l-A list of references should appear at the end of the document (Chicago protocol) - Your writing should be structured under appropriate headings and sub-headings l Appropriate use of paragraphs should be evident throughout the document l Avoid vague or sweeping statements l Ensure that there's a logical flow throughout the document l Do not write in the first person (Don't use "I", "we" or "us") l Edit your work thoroughly Length requirement: The submission should be no longer than 10 pages (1.5 spacing, 11 font) Submission: Via turnitin by Friday 5pm, week 5