Assume you are a Marketing Officer working for Royal Carribean International (http://www.royalcaribbean.com.au/?wuc=AUS) and you have to design and administer an online quantitative survey to guests who visited New Zealand in April 2016 on the ship 'Explorer of the Seas'. The survey has to be sent to guests within a month of their cruise experience. The survey should include questions related to the research objectives about guests' satisfaction about the destinations, shore excursions, the ship, onboard activities such as entertainment, pool, kids' activities, seminars, spa, bars, dance lounges and so on, dining options and food, cost, staterooms and staff with the aim to improve customer satisfaction scores for future cruises and become the best cruise line in the South Pacific region. Other research objectives could include finding out how likely guests would recommend the cruiseline to others and how likely they would cruise again with Royal Carribean International. You have been asked to write a marketing research report that will address the following tasks: 1. Give a short introductory background to Royal Carribean International (300 words max). 2. Write down the research objectives behind this survey. You can come up with your own research objectives. 3. Conduct a literature review of about 600 words about guest satisfaction and behavioural intentions in cruising. 4. Propose a sampling plan to survey guests. 5. Explain the guidelines you have learnt for developing questionnaires and design a questionnaire which will address your research objectives. Use your creativity by using different measurement scales such as workhorse scales. Your questionnaire should address reliability and validity issues. Your questionnaire should have a maximum of 25 questions and try to use free questionnaire design websites to design your survey. Marks will be allocated for presentation. 6. Explain the administration plan for the survey. 7. Recommend ethical considerations for the quantitative research you will conduct. This is a challenging assessment and you should start working on the assessment as from Week 3, even though it is due for submission in Week 9.