The Australian Mobile Telecommunications Association (AMTA) is the peak industry body representing Australia's mobile telecommunications industry. AMTA members include mobile Carriage Service Providers (CSPs), handset manufacturers, retail outlets, network equipment suppliers and other suppliers to the industry. "AMTA's vision is to promote an environmentally, socially and economically responsible, successful and sustainable mobile telecommunications industry in Australia (amta.org.au)". Australian Mobile Telecommunications Association wishes to hold its annual Conference in October 2015.The Association consists of 26 member companies and uses its annual conference to both promote the association and to provide education to industry members, consumer groups, and governments. It is also an opportunity for the AMTA to generate revenue and industry interest during the conference. It should also be noted that the AMTA has a strong commitment to environmental, social and economic sustainability and this should be reflected in all aspects of its annual conference. Assessment Brief Program Bachelor of Business Bachelor of Business ( Hospitality Management) Subject code HOS304A Subject name MICE Management Assessment title Assessment 1: MICE Proposal Group or individual assessment Group, maximum of 3 students per group Length 1000 words (+/-10%) This does not include tables Learning outcomes addressed b),c) Submission date Week 5 Total marks 70 Marks Weighting 20% Results2 Approximately 400 attendees are expected and while this does not include partners, some guests will bring a partner. Most attendees will be domestic however some international travelers are expected. The facilities at the potential venue should be large enough to accommodate all delegates at a plenary session plus should be able provide a number of smaller rooms (4-6) to accommodate the concurrent sessions. It is planned to set up an exhibition area for approximately 30, 3m x 2.5m exhibition stands. Delegates should be able to easily access this area to ensure maximum impact. The AMTA would like to include some networking/ social activities such as welcome drinks and a conference dinner within the program .It is envisaged that the program will consist of 2 days of conference activities as well as the outlined social program. As one of several PCO's bidding for the right to manage this event you have been asked to put together a proposal for the AMAT Annual Conference described above. Your bid should be limited to 1000 words (+/- 10%) and should include  An understanding of the aims and objectives of the event, including a brief rationale/justification for your decisions.  A proposed budget /s to show business acumen  Suggested venues, accommodation and transport options  Suggested program that will meet the stated aims and objectives of the AMTA