1. The strategic use of information systems in customer relation management (CRM) 
at fitness first dubai. This is how the structure of the group report but you can use another layout as well but make sure it sums up the requirement. I. Introduction. Aim and objectives Rationale and scope Company background Layout of the report 2 Literature review Strategy What is business strategy What strategic planning process Conducting a strategic analysis Internal and external considerations What are IT and IS on organisations and alignment with objectives 3 CRM strategy What is CRM strategy Advantages of implementing CRM Pitfalls of crm implementation Importance of aligning CRM with the organization 4 Research methodology Secondary research Primery research Data collection Fitness first use of CRM strategy to gain a competitive advantage Premium costomers Crm support from it infrastructure Fitness first and its external stake holders Fitness first and its competitors 5. Analysis General SWOT analysis of fitness first SWOT strength SWOT weakness SWOT opportunities SWOT threats Fitness first use of a c use of CRM strategy to gain a competitive advantages Analysis using value chain model Analysis of fitness first and its external stakeholders Portars five forces analysis of external micro-environmental Threats off new entrants Threats of subtitudes Bargaining power of suppliers Bargaining power of customers Hyundais strategic alignment of its CRM strategy and IT/IS strategy CRM alignment IT and IS alignment