An individual report which must be presented in a report format (1500 words). It is important that your report is properly structured as shown below. Remember that this individual report accounts for 100% of your module assessment. Your report should include references to the appropriate international event and marketing literature (textbooks, journals and websites). Care should be taken when consulting websites as they are not all equally authoritative (for example Wikipedia is not peer-reviewed; therefore is not considered an academic reference website). A minimum of 5 different academic references must be cited to achieve a pass, but a well-researched report is likely to cite many more. You are advised to keep a backup copy of the report until you receive your grade and regularly back-up your work in the cloud (OneDrive, iCloud, Dropbox and GoogleDrive are good examples). A disk crash is not an acceptable reason for late submission.