1. Why did IBM want to sell its PC business? Why did IBM sell to Lenovo? 2. What explains Lenovo's success prior to the acquisition? 3. What challenges did Lenovo face after the acquisition? 4. Consider the advantages and the disadvantages for Lenovo of each of the four branding strategies described on page 9 and 10 of the case study. How should Lenovo handle the brand management challenges associated with the acquisition? To what extent do you agree with Lenovo's chosen strategy? Why (or why not)? 5. In trying to become a global brand, does Lenovo have a problem coming from China? How can they overcome any problems?