The consumer journal report requires you to analyse the internal and external factors influencing the consumer decision- making process for a major purchase - e.g. a car or a holiday. yours analysis must be based on reality, that is you are required to research this topic with someone who has recently made such a decision. the assignment should be in report format. your analysis will integrate a number of element covered in lecture 7- 10. it is important to be analytical and not descriptive, demonstrating an understanding of which theories were at play in this purchase situation. making criteria * description of internal influences ( perception, learning, motivation, personality, nd attitude * description of external influences ( group influence, culture) * Analysis and demonstration of understanding * report format, presentation and referencing * overall impression of excellence