format: 1000 words per student; 5-6 minutes per student COMPETITIVE ANALYSIS - INDIVIDUAL or PAIRED ASSIGNMENT No extensions will be given Assessment – 3 Written and Oral Assignment 35% Written Assessment Due by 11pm on day of Lecture 5.2 Oral Assessment Session 5.2/6.1 In this assessment students are required to submit a written assignment and deliver an oral presentation relating to Competitive Analysis. Students will apply skills and knowledge to develop a proposed strategy for a large Australian company which is experiencing turbulence. This may relate to financial or share market performance, reputational damage etc. Each group must select a differing large Australian company and post their selection to the Discussion Forum post Selection of Companies for Written and Oral Assessment on Moodle. Suggested companies include Woolworths, BHP, Myer, Virgin Australia, National Australia Bank. Theoretical concepts, processes and models as presented during lectures and tutorials should be used and applied. IN THE WRITTEN REPORT YOU SHOULD: 1. Tools of strategy: Provide an overview of the company's current performance (in majority of cases this will be financial) 2. Identify the company's capabilities: using Porter's Value Chain or figure 5.3 of the text 3. Conduct an industry and competitive analysis: incorporating the theory from Session 2.2 4. Identify the company's competitive advantage: incorporating selected theory/ies and concepts from Sessions 3.1-4.1 5. Recommended strategies: Develop recommendation/s for future strategy/ies incorporating theories and concepts from Sessions 4.2 and 5.1 BBMK602 Competitive Analysis Assignment Page 1 This will demonstrate your ability to apply the important concepts, processes and models in this subject to competitive analysis. The report should be uploaded in report format on Moodle with all student ID's detailed as the 'Submission Title'. Report is to be uploaded:  By 11pm on the day of your Lecture 5.2  A signed cover sheet should be attached to the assignment  If you experience difficulties uploading the assignment, to avoid a late penalty the assignment should be emailed to Janne Palthe by 11pm of date of submission – see Appendix 1. Your assignment will still require uploading into Moodle for marking. Content should display logic and cite examples and theories. You must include:  Research using at least 2 academic journal articles  Carefully select appropriate theories and concepts  Construct an in-depth and analytical discussion  Use evidence and examples to support your work  Write in a clear and logical manner.  Cite all references using the Harvard referencing system  Prepare and format a reference list. Your REPORT should be in proper format and will be assessed on the following  Quality of analysis applying the theoretical concepts of the course.  Creativity and innovation demonstrated in presenting information.  Professional format with consistent fonts, proper sequence of paragraphs, correct referencing, spelling and grammar. IN THE ORAL PRESENTATION YOU SHOULD: 1. During Sessions 6.1 (or 5.2 dependent on group numbers), deliver a five minute presentation per student at a pre-determined time, as approved by your Lecturer via the Moodle Discussion Forum. 2. Provide an interesting overview of your written report consistent with the topic 3. Generate positive audience engagement including positive verbal/non-verbal communication and good visual aids. BBMK602 Competitive Analysis Assignment Page 2 MARKING CRITERIA ASSESSMENT IS WORTH 35 MARKS Written Report: 20 % - Assignment will be assessed on the following: Tools of strategy: Provide an overview of the company's current performance (in majority of cases this will be financial) Identify the company's capabilities: using Porter's Value Chain or figure 5.3 of the text /3 Conduct an industry and competitive analysis: incorporating the theory from Session 2.2 /3 Identify the company's competitive advantage: incorporating selected theory/ies and concepts from Sessions 3.1-4.1 Recommended strategies: Develop recommendation/s for future strategy/ies incorporating theories and concepts from Sessions 4.2 and 5.1 Spelling and grammar /1 Presentation of the report in proper format including proper referencing of the sources /1 Detail each group member's contribution to the written assignment. Individual assignment = 0 /2 Presentation: 15 % - In-class presentation will be assessed on the following: Relevance to assignment criteria (pair mark) /3 Verbal and non-verbal presentation style (individual mark) /3 Audience engagement during presentation (individual mark) /3 Visual aids of presentation (pair mark) /4 Appropriate timing /2 TOTAL___________________________________________________ GeneralComments____________________________________________________ ___________________________________________________________________ ___________________________________________________________________ Signed by Tutor: Criteria Marks 20% Comments /2 /3 /5 Criteria Marks 15% Comments BBMK602 Competitive Analysis Assignment Page 3 Not provided 0-24% Fail 25-49% WRITTEN ASSIGNMENT RUBRIC Pass 50-59% Credit 60-69% Distinction 70- 79% High Distinction 80-100% Not provided Poor overview of selected organisation Basic overview of selected company Good overview of selected company High level overview of selected company Exceptional overview of selected company Not provided Poor identification of the company's capabilities Basic identification of the company's capabilities Not provided Poor industry and competitive analysis Basic industry and competitive analysis Good identification of the company's capabilities Good industry and competitive analysis or incorporating most tools High level identification of the company's capabilities High level industry and competitive analysis incorporating all appropriate tools Exceptional identification of the company's capabilities Exceptional industry and competitive analysis incorporating all appropriate tools Not provided Poor Evaluation with no use of models Basic evaluation and application of theories and models Good evaluation and application of theories and modelsvv High level evaluation and application of theories and models Exceptional evaluation and application of theories and models BBMK602 Competitive Analysis Assignment Page 4 Not provided Very poor recommendations Basic level recommendations Good recommendations High level recommendations Exceptional recommendations 5 Exceptionally poor spelling and/or grammar Exceptionally poor adherence to correct report formatting. High level of content not referenced correctly or not using Harvard Individual assignment contribution not supplied Very poor spelling and/or grammar Good spelling and/or grammar High level spelling and/or grammar No or little adherence to correct report formatting. High level of content not referenced correctly or not using Harvard format. Very poor, suspect or unclear contribution of each team member Acceptable spelling and/or grammar Proper formatting attempted but improvement required. Some attempt at referencing or not referencing using the Harvard format Some adherence to proper formatting. Moderate attempt at referencing in the Harvard format. Report mainly followed correct formatting. Most references correctly acknowledged using the Harvard format. Basic identification of each team member's contribution Good identification of each team member's contribution High level identification and transparency of each team member's contribution Exceptional spelling and grammar Report completely adhered to business report format. All references acknowledged in the correct Harvard format. Exceptional identification and transparency of each team member's contribution BBMK602 Competitive Analysis Assignment Page 5 ORAL ASSIGNMENT RUBRIC ORAL PRESENTATION Not provided 0-24% Fail 25-49% Pass 50-59% Credit 60-69% Distinction 70-79% High Distinction Did not present Little or no relevance to assignment criteria Very basic relevance to assignment criteria Good relevance to assignment criteria. Presentation concentrated on 4-5 areas High level of relevance to assignment criteria. Presentation covered all 6 areas. Did not present Did not present Difficult to understand and/or predominantly negative non- verbal cues No or very little audience engagement Some parts difficult to understand and/or some negative non- verbal cues or reliance on written notes. Some audience engagement Good clarity and articulation. Infrequent reliance on written notes. Neutral non-verbal cues. Good audience engagement High level clarity and articulation. Positive non-verbal cues. Occasional reliance on written prompts. High level engagement of the audience presentation (pair mark) No visual aids Poor visual aids Very basic visual aids and/or lacked clarity Good visual aids High level visual aids Exceptional visual Did not present plus/minus 3 of more minutes plus/minus 2 minutes plus 1 minute Good adherence to time constraints BBMK602 Competitive Analysis Assignment