Weighting: 35% = 20% written assignment, 15% in-class presentation Report format: 1000 words per student; 5-6 minutes per student COMPETITIVE ANALYSIS - INDIVIDUAL or PAIRED ASSIGNMENT No extensions will be given Assessment – 3 Written and Oral Assignment 35% Written Assessment Due by 11pm on day of Lecture 5.2 Oral Assessment Session 5.2/6.1 In this assessment students are required to submit a written assignment and deliver an oral presentation relating to Competitive Analysis. Students will apply skills and knowledge to develop a proposed strategy for a large Australian company which is experiencing turbulence. This may relate to financial or share market performance, reputational damage etc. Each group must select a differing large Australian company and post their selection to the Discussion Forum post Selection of Companies for Written and Oral Assessment on Moodle. Suggested companies include Woolworths, BHP, Myer, Virgin Australia, National Australia Bank. Theoretical concepts, processes and models as presented during lectures and tutorials should be used and applied. IN THE WRITTEN REPORT YOU SHOULD: 1. Tools of strategy: Provide an overview of the company's current performance (in majority of cases this will be financial) 2. Identify the company's capabilities: using Porter's Value Chain or figure 5.3 of the text 3. Conduct an industry and competitive analysis: incorporating the theory from Session 2.2 4. Identify the company's competitive advantage: incorporating selected theory/ies and concepts from Sessions 3.1-4.1 5. Recommended strategies: Develop recommendation/s for future strategy/ies incorporating theories and concepts from Sessions 4.2 and 5.1 BBMK602 Competitive Analysis Assignment Page 1 This will demonstrate your ability to apply the important concepts, processes and models in this subject to competitive analysis. The report should be uploaded in report format on Moodle with all student ID's detailed as the 'Submission Title'. Report is to be uploaded:  By 11pm on the day of your Lecture 5.2  A signed cover sheet should be attached to the assignment  If you experience difficulties uploading the assignment, to avoid a late penalty the assignment should be emailed to Janne Palthe by 11pm of date of submission – see Appendix 1. Your assignment will still require uploading into Moodle for marking. Content should display logic and cite examples and theories. You must include:  Research using at least 2 academic journal articles  Carefully select appropriate theories and concepts  Construct an in-depth and analytical discussion  Use evidence and examples to support your work  Write in a clear and logical manner.  Cite all references using the Harvard referencing system  Prepare and format a reference list. Your REPORT should be in proper format and will be assessed on the following criteria:  Quality of analysis applying the theoretical concepts of the course.  Creativity and innovation demonstrated in presenting information.  Professional format with consistent fonts, proper sequence of paragraphs, correct referencing, spelling and grammar. IN THE ORAL PRESENTATION YOU SHOULD: 1. During Sessions 6.1 (or 5.2 dependent on group numbers), deliver a five minute presentation per student at a pre-determined time, as approved by your Lecturer via the Moodle Discussion Forum. 2. Provide an interesting overview of your written report consistent with the topic 3. Generate positive audience engagement including positive verbal/non-verbal communication and good visual aids. BBMK602 Competitive Analysis Assignment Page 2 MARKING CRITERIA ASSESSMENT IS WORTH 35 MARKS Written Report: 20 % - Assignment will be assessed on the following: Tools of strategy: Provide an overview of the company's current performance (in majority of cases this will be financial) Identify the company's capabilities: using Porter's Value Chain or figure 5.3 of the text /3 Conduct an industry and competitive analysis: incorporating the theory from Session 2.2 /3 Identify the company's competitive advantage: incorporating selected theory/ies and concepts from Sessions 3.1-4.1 Recommended strategies: Develop recommendation/s for future strategy/ies incorporating theories and concepts from Sessions 4.2 and 5.1 Spelling and grammar /1 Presentation of the report in proper format including proper referencing of the sources /1 Detail each group member's contribution to the written assignment. Individual assignment = 0 /2 Presentation: 15 % - In-class presentation will be assessed on the following: Relevance to assignment criteria (pair mark) /3 Verbal and non-verbal presentation style (individual mark) /3 Audience engagement during presentation (individual mark) /3 Visual aids of presentation (pair mark) /4 Appropriate timing /2 TOTAL___________________________________________________ GeneralComments____________________________________________________ ___________________________________________________________________ ___________________________________________________________________ Signed by Tutor: Criteria Marks 20% Comments /2 /3 /5 Criteria Marks 15% Comments BBMK602 Competitive Analysis Assignment Page 3 Not provided 0-24% Fail 25-49% WRITTEN ASSIGNMENT RUBRIC Pass 50-59% Credit 60-69% Distinction 70- 79% High Distinction 80-100% Tools of strategy: company's current Not provided Poor overview of selected organisation Basic overview of selected company Good overview of selected company High level overview of selected company Exceptional overview of selected company capabilities: using Chain or figure 5.3 Not provided Poor identification of the company's capabilities Basic identification of the company's capabilities Not provided Poor industry and competitive analysis Basic industry and competitive analysis Good identification of the company's capabilities Good industry and competitive analysis or incorporating most tools High level identification of the company's capabilities High level industry and competitive analysis incorporating all appropriate tools Exceptional identification of the company's capabilities Exceptional industry and competitive analysis incorporating all appropriate tools Not provided Poor Evaluation with no use of models Basic evaluation and application of theories and models Good evaluation and application of theories and modelsvv selected theory/ies and concepts from High level evaluation and application of theories and models Exceptional evaluation and application of theories and models BBMK602 Competitive Analysis Assignment Page 4 recommendation/s Not provided Very poor recommendations Basic level recommendations Good recommendations High level recommendations Exceptional recommendations 5 Exceptionally Acceptable Exceptional