Mission statementWhat is your business' mission statement (i.e. how will you achieve your vision)?Goals/objectives:What are your short and long term goals? What activities will you undertake to meet them?Proposed marketing OpportunityWhat area of the business you would like to promote?4.0 The BusinessBusiness overviewWho are the current business owners? What products/services does the business provide? Where it is located? How long has it been operating?S.W.O.T. analysisList each of your businesses Strengths, Weaknesses, Opportunities or Threats (S.W.O.T.) in the table below.Strengths Weaknesses Opportunities Threats 4.0 The MarketMarket research What research have you completed to help you analyse your market? Did you use a survey/questionnaire? If so, you may like to attach a copy of your survey/questionnaire and findings to the back of this plan. Target market:Who are you selling to? Why would they buy your products/services over others?Market SegmentationIs there any specific segment of the market you are focusing on?Market needsWhat are the needs and wants for the market?Market position: Where do your products/services fit in the market? Are they high-end, competitive or budget? How does this compare to your competitors?Product:What are your Products or servicesUnique selling position: How will your products/services succeed in the market where others may have failed? What gives your products/services the edge?Anticipated demand: What is the anticipated quantity of products/services your customers are likely to purchase? For example, how much will an individual customer buy in 6 months or 12 months?Value to customer: How do your customers view your products/services? Are they a necessity, luxury or something in between?Growth potential: What is the anticipated percentage growth of the product in the future? What will drive this growth?5.0 Your customers/clientsCustomer demographicsDefine who your target customers are and how they behave. You can include age, gender, social status, education and attitudes. What are their lifestyles, activities, values, needs, interests or opinions?Key customersIdentify your key customers. (These can be large consumers of your products/services or individuals whose satisfaction is key to the success of your business.) How will you target your products/services to them?Customer managementHow will you maintain a good relationship with your customers? What techniques will you use? How will you keep your customers coming back? Have you introduced customer service standards? Do you follow any particular code of practice? 6.0 Your competitorsHow do you rate against your competitors? How can your business improve on what they offer?