1) A background statement to outline the industry, market positioning as well as the present unique selling proposition. (15 marks)2) A marketing audit, outlining the overall market attractiveness and whether there is the potential for market growth. (30 marks)3) Critically defended new marketing mix actions to achieve gaps between the company's present marketing strategy and external environment. (40 marks)4) Using the operating organisation of your choice, evaluate different approaches to building corporate brands and recommend effective strategies of how the corporate brand can be grown. Your recommendations should include explanations of why building corporate brands is important? (15 marks)