'When things aren't so swell: the story of Billabong' (planning/strategic management at Billabong), available from page 479-481 of your text book. REPORT OBJECTIVES You are expected to address the following objectives in your report: 1. From your initial understanding of the case context/background at Billabong, outline one (1) Management Issue (problem, challenge or opportunity) that would be relevant to managers in relation to planning/ strategic management. Use Chapter 7 Planning OR Chapter 8 Strategic Management from your Textbook/Week 7 course site resources to assist with identifying a relevant research area. Also, remember to consider the SWOT analysis tool; 2. Source relevant academic literature (at least 5 Journal Articles) that relate to views/ arguments/ themes about your chosen Management Issue; 3. Use the academic literature to support your claim that the Management Issue identified can be considered to be a relevant issue; 4. Identify a relevant Theory/Model that relates to the Management Issue identified, suitably explains the existence of the issue, and helps you to understand the issue; 5. Use the academic literature to assist in critically discussing your chosen explanation and choice of Theory/Model in a balanced manner; 6. Indicate how the academic literature proposes the Management Issue you identified could be addressed through a Recommendation. • What is the context (case facts), relating to and/or leading you, to your chosen Management Issue? Are there any case symptom/s that are important to framing the case? (present these facts briefly – 2 to 3 sentences); • What is the Management Issue? (brief statement – 1 to 2 sentences); • Why is the Management Issue worthy of research? (brief statement – 1 to 2 sentences); • What is the structure of this report? (brief – 1 sentence); • What is my argument? (brief statement – 1 to 2 sentences. This statement links your Theory/Model to your Recommendation. Your argument is developed and explored further in the Critical Discussion and Recommendation/s sections of your CR3).