BUSINESS AND MANAGEMENT

ASSIGNMENT FRONT SHEET

Student Name:
Certification: I certify that the whole of this work is the result of my individual effort and that all quotations from books, periodicals etc. have been acknowledged.
Student Signature:	Date:
Student Registration Number:
Student email address :

Programme : BA Business Management		Year/Level : 1
Academic Year : 2012/2013		Semester : 1
Module title : Marketing Principles and Business Practice		Assignment no. : 2
Module code: BUS408	Word guide: 1500
Percentage Weighting of this assignment for the module: 50%
Issue date : 05/11/2013	Return date : 19/12/13
Lecturer : Dr Fletcher M Phiri	Second marker :

Notes for students :

Hard copy of assignment should be stapled in the top left corner and submitted to the office

Electronic copy of assignment should be submitted through the Turnitin software.

10% of marks are awarded for satisfactory use of language and/or good presentation.

5% of marks are awarded for satisfactory referencing and/or presentation of a bibliography where either is required. Note that all referenced work should be obtained from credible sources.

Students should ensure that they comply with Glyndwr University’s plagiarism policy.

Students should make correct use of the Harvard referencing method.

Learning Outcomes Tested in this Assignment :

Identify, evaluate & apply a range of marketing theories & practices to real and simulated business situations.

Analyse business models and business practices

Overall Comment :

Mark (%)

Would students please note that achievement of the learning outcomes for this assessment is demonstrated against the assessment criteria shown below (which are not necessarily weighted equally). All marks/grades remain indicative until they have been considered and confirmed by the Assessment Board

Assessment Criteria		Marks Awarded	Marks Available
1	Understanding of business planning concepts			30
2	Application of business planning concepts			30
3	Reflexivity/ critical thinking			20
4	Coherence			15
5	Reference to literature			5

Additional Comments from Second marker or External Examiner (if required) :

Task (Individual Work):

Select a potential business of your choice, and write a tangible business plan for your targeted audience/ customers/ clients/ partners.

You may want to consider the following:

Vision Statement

Key business concepts

Specifics of your business

Understanding your market

Cash Flow Projection

Promotions

Anticipating changes

(1500 words)