Draft Document of Ford Motor Company


Draft Document of Ford Motor Company

Prepare a draft document of Ford Motor Company that includes the following:

1)Set of measurable objectives for next three years (i.e., specific things that the organization can do to successfully implement strategy).

2) Organizational chart that would allow for above objectives to be met. If this deviates from the current structure, develop a rationalization for proposed new structure and steps required to move the organization to a new structure.

3)Product positioning map.

4) Analyze three years of accounting statements for the company and discuss on trends in ALL key financial information which might include trend revenue, net income/profit, stock price, market cap, profit margin, dividends paid etc. Do you see anything significant happening in terms of revenue or expenses e.g. did they buy another company or settle a law suit? Do you see anything significant happening in terms of assets or liabilities e.g. did buy or sell any major assets or did they go out and borrow a lot of money in terms of loans, notes or bonds? Discussion on trends in ALL key financial ratios which might include trends in earnings per share price/earnings, debt/equity ratio and return on equity). Discuss what happened in each of these areas and WHY did it happen. Your analysis should identify key trends in the financial performance of the company and what they mean. You MUST discuss and explain these results and not just present the chart. How did they achieve these numbers? DO you think they impact their future plans?