Enterprise and Entrepreneurship

Assignment Brief Academic Year 2020-2021

Assignment task
Coursework 1 will be in the form of a presentation of a sustainable business plan. You are required to
produce a Power Point presentation which will pitch the business proposition to a panel of business experts
who will ask questions to ascertain viability of your business proposition.
Your proposal could be a product or service based business in any sector and will need to include the
following:
1. Motivation for choice of business (10%)
2. The process you went through to generate this business idea (10%)
3. Feasibility studies conducted (10%)
4. Details of the product/service to be offered (15%)
5. Potential market opportunities (20%)
6. Attractiveness of the industry (20%)
7. Vision for your business (5%)
The remaining 10% will go into assignment parameters such as conviction, engagement, structure, content
etc.
Students are to use wider range of resources from peer reviewed academic journals as well as books and
other academic databases such as Mintel, EBSCohost, ProQuest etc.
This assignment has been designed to provide you with an opportunity to demonstrate your
achievement of the following module learning outcomes:
LO 3 Plan the development of a business and pitch the proposition to potential investors and/or
interested stakeholders.

 

Module code
and title:
BM564 Enterprise and
Entrepreneurship
Module leader: Sidrah Mahboob
Assignment
No. and type:
PR1: Presentation Assessment
weighting:
40%
Submission
time and date:
12th November 2020
Before 14:00
Target feedback
time and date:
3 weeks

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Task requirements
Use Times New Roman font size 11 with 1.5 line spacing.
Insert page numbers at the bottom of each page
You must have a cover sheet with your student ID, Name and word count
Referencing and research requirements
Please reference your work according to the Harvard referencing style as defined in Cite Them Right Online
(http://www.citethemrightonline.com). This information is also available in book form: Pears, R. and Shields,
G. (2016)
Cite them right: the essential reference guide. 10th edn. Basingstoke: Palgrave Macmillan. Copies
are available via the university library.
There are also documents on Harvard referencing on VLE which students can read.
Students must use acceptable academic sources including peer-reviewed journal articles, Books, Company
websites etc.
How your work will be assessed
Your work will be assessed on the extent to which it demonstrates your achievement of the stated learning
outcomes for this assignment (see above) and against other key criteria, as defined in the University’s
institutional grading descriptors. If it is appropriate to the format of your assignment and your subject area, a
proportion of your marks will also depend upon your use of academic referencing conventions.
This assignment will be marked according to the grading descriptors for Level 6
The marking grid at the bottom has details of how your work will be assessed
Submission details
Please see section 6 of the Guidance on using the Assignment Brief template document for text
recommended for use in this section.
You are reminded of the University’s regulations on academic misconduct, which can be viewed on
the University website: https://bucks.ac.uk/__data/assets/pdf_file/0024/9546/Academic-Misconduct
Policy.pdf. In submitting your assignment, you are acknowledging that you have read and understood
these regulations
Please also note that work that is submitted up to 10 working days beyond the submission date will be
considered a late submission. Late submissions will be marked and the actual mark recorded, but will
be capped at the pass mark (typically 40%), provided that the work is of a passing standard. Work
submitted after this period will not be marked and will be treated as a non-submission.
This assignment should be submitted electronically. Please use the relevant Turnitin submission point in the
Submit your work area in your VLE module shell.

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Please ensure that your work has been saved in an appropriate file format. Turnitin will only accept the
following file types: Microsoft Word, Excel or PowerPoint, PostScript, PDF, HTML, RTF, OpenOffice (ODT),
Hangul (HWP), Google Docs, or plain text. Your file must also contain at least 20 words of text, consist of
fewer than 400 pages and be less than 40MB in size.
You can submit your work as many times as you like before the submission date. If you do submit your
work more than once, your earlier submission will be replaced by the most recent version.
Once you have submitted your work, you will receive a digital receipt as proof of submission, which will be
sent to your forwarded e-mail address (provided you have set this up). Please keep this receipt for future
reference, along with the original electronic copy of your assignment
Before you submit
Please use the provided checklist below to make sure you are ‘fit to submit’ your work
We recommend you use this checklist as soon as you get this assignment brief to help you plan
your work
Fit to Submit: Assignment Checklist
This brief assignment checklist is designed to help you avoid some of the most common mistakes students
make in their coursework.
HAVE YOU READ THE ASSIGNMENT BRIEF?
IF NOT, DO IT NOW!
In it you will find details of the assessment task, word count, the assessment criteria your work is marked against,
and the learning outcomes – the basis for the assessment strategy in each module.
Students often lose marks by forgetting some of the more straightforward elements of their assignments.
We recommend that you “tick off” each of the points below as you prepare your work for submission. If
you need any help, ask your tutor and / or visit
https://bucks.ac.uk/students/academicadvice/assessment-and-examination
TICK
Have you read and understood the assessment criteria?
Have you
met the learning outcomes? You will lose marks and your work may even
be failed if you have not.
Have you demonstrated you can think and write
critically in the completed work?
This means you have supported your arguments/explanations appropriately e.g.
using relevant academic sources and you have offered discussion points which
extends your own or others’ viewpoints to make reasoned conclusions/judgements.

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Have you maintained an academic tone throughout your work? Is your work formal,
focused, developed and clear?
Have you checked that the referencing in your assignment is in line with your
programme requirements?
Have you proof-read your work and used spellcheck software to check your spelling
and grammar?
Have you checked the presentation of your work is as specified by your tutor, for
example, are font size, colour, style, line spacing and margins as the tutor specified?
Have you kept to the word count (or equivalent)?
If you are not sure, check with your
tutor
.
Can you confirm that the work submitted is your own and not
plagiarised?

Assignment Brief Academic Year 2020-2021

Sections Marks 70+ 60-69 50-59 40-49 Fail
Motivation for
choice of business
10% Excellent explanation for
motivation behind choice
of business.
Very good explanation
for motivation behind
choice of business.
Good explanation for
motivation behind choice
of business.
Adequate explanation for
motivation behind choice
of business.
Poor explanation for
motivation behind choice
of business.
The process you
went through to
generate this
business idea
10% Excellent explanation of
how the business idea
was generated. Excellent
explanation of the
process, techniques and
methods used for idea
generation.
Very good explanation of
how the business idea
was generated. Excellent
explanation of the
process, techniques and
methods used for idea
generation.
Good explanation of how
the business idea was
generated. Excellent
explanation of the
process, techniques and
methods used for idea
generation.
Adequate explanation of
how the business idea
was generated. Excellent
explanation of the
process, techniques and
methods used for idea
generation.
Poor explanation of how
the business idea was
generated. Excellent
explanation of the
process, techniques and
methods used for idea
generation.
Feasibility studies
conducted
10% Excellent explanation of
feasibility studies carried
out so far in order to
ascertain the viability of
the business. Excellent
coverage of all areas of
feasibility
Very good explanation of
feasibility studies carried
out so far in order to
ascertain the viability of
the business. Excellent
coverage of all areas of
feasibility
Good explanation of
feasibility studies carried
out so far in order to
ascertain the viability of
the business. Excellent
coverage of all areas of
feasibility
Adequate explanation of
feasibility studies carried
out so far in order to
ascertain the viability of
the business. Excellent
coverage of all areas of
feasibility
Poor explanation of
feasibility studies carried
out so far in order to
ascertain the viability of
the business. Excellent
coverage of all areas of
feasibility

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Details of the
product/service to
be offered
15% Excellent explanation and
analysis of the product or
service to be introduced
including but not
restricted to how the
product or service will
work as well as features
and functions.
Very good explanation
and analysis of the
product or service to be
introduced including but
not restricted to how the
product or service will
work as well as features
and functions.
Good explanation and
analysis of the product or
service to be introduced
including but not
restricted to how the
product or service will
work as well as features
and functions.
Adequate explanation
and analysis of the
product or service to be
introduced including but
not restricted to how the
product or service will
work as well as features
and functions.
Poor explanation and
analysis of the product or
service to be introduced
including but not
restricted to how the
product or service will
work as well as features
and functions.
Potential market
opportunities
20% Excellent explanation and
justification of the target
customers including.
Excellent coverage of key
areas such as
segmentation and
targeting as well as how
the 7Ps will be executed.
Very good explanation
and justification of the
target customers
including. Excellent
coverage of key areas
such as segmentation
and targeting as well as
how the 7Ps will be
executed.
Good explanation and
justification of the target
customers including.
Excellent coverage of key
areas such as
segmentation and
targeting as well as how
the 7Ps will be executed.
Adequate explanation
and justification of the
target customers
including. Excellent
coverage of key areas
such as segmentation and
targeting as well as how
the 7Ps will be executed.
Poor explanation and
justification of the target
customers including.
Excellent coverage of key
areas such as
segmentation and
targeting as well as how
the 7Ps will be executed.
Attractiveness of
the industry
20% Excellent analysis of the
attractiveness of the
industry using models and
theories such as Porter’s
5 forces.
Very good analysis of the
attractiveness of the
industry using models
and theories such as
Porter’s 5 forces.
Good analysis of the
attractiveness of the
industry using models and
theories such as Porter’s
5 forces.
Adequate analysis of the
attractiveness of the
industry using models
and theories such as
Porter’s 5 forces.
Poor analysis of the
attractiveness of the
industry using models
and theories such as
Porter’s 5 forces.
Vision for your
business
5% Excellent explanation of
where they want to take
the business in the future.
Very good explanation of
where they want to take
the business in the
future.
Good explanation of
where they want to take
the business in the future.
Adequate explanation of
where they want to take
the business in the
future.
Poor explanation of
where they want to take
the business in the
future.
Overall structure of
presentation,
content,
confidence,
engagement etc
.
10% Excellent structure,
content, engagement
confidence, knowledge
etc.
Very good structure,
content, engagement
confidence, knowledge
etc.
Good structure, content,
engagement confidence,
knowledge etc.
Adequate structure,
content, engagement
confidence, knowledge
etc.
Poor structure, content,
engagement confidence,
knowledge etc.

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